Active , Reaffirmed Standard
Most Recent

ISO 10668:2010 (R2023)

Brand valuation — Requirements for monetary brand valuation

Summary

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement. ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

Notes

90.93 : Norme internationale confirmée

Technical characteristics

Publisher International Organization for Standardization (ISO)
Publication Date 08/13/2010
Confirmation Date 12/01/2023
Edition 1
Page Count 11
EAN ---
ISBN ---
Weight (in grams) ---
No products.