ISO 20671-1:2021
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ISO 20671-1:2021

Brand evaluation
Part 1: Principles and fundamentals

Summary

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.

Notes

60.60 : Norme internationale publiée

Technical characteristics

Publisher International Organization for Standardization (ISO)
Publication Date 11/23/2021
Edition 1
Page Count 12
EAN ---
ISBN ---
Weight (in grams) ---
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