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NBN ISO 20671-1:2024
Brand evaluation — Part 1: Principles and fundamentals
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Summary
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
Technical characteristics
| Publisher | Bureau de Normalisation Belge (NBN) |
| Publication Date | 01/23/2024 |
| Page Count | 24 |
| EAN | --- |
| ISBN | --- |
| Weight (in grams) | --- |
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23/01/2024
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